Esteli is the home of our friend Janie and her daughters, Zaira and Siena. Janie founded Cafe Luz, Luna International Hostel and the Treehuggers Information Centre, http://www.treehuggers.cafeluzyluna.org , to provide income to support a range of development projects in the surrounding area. A key project is the Library Bus (El bibliobus El Libro Volador) http://www.cafeluzyluna.org/social-projects/ which offers reading opportunities to children at local schools where supplies of books are limited. Currently the book stock is not sufficient to enable loans but there is plenty of time to read when the bus visits. At the same time assistance is now being given to enable the schools to develop organic gardens to increase the supply of fresh vegetables for the pupils.
The first morning we joined in a brainstorming session to discuss future branding in the light of current developments in social media including hashtags (#). We quickly realised that this is a complex subject which none of us fully understand. Then we stumbled around terminology such as ‘social enterprise’ and ‘not for profit’ which are used here to describe this sort of sustainable business model. These terms have different meanings to visitors from different parts of the world which we were helping to homogenise. Janie needs a knowledgeable volunteer to tackle all this however, in their absence, we’ll all do our best to find out more and make suggestions. Marketing is now key to attracting visitors, volunteers and donations to support initiatives to step up a bit within the rapidly growing technology of Nicaragua.
We also had lots of fun!
We went to the protected Tisey reserve La Garnacha for lunch in a rustic comedor and a view of the surrounding volcanoes, all currently active! There are homestays here and the residents also make cheese, keep goats and make compost for sale.
Another friend Maggie Jo, also from U.K. was in and around Esteli. She was visiting friends she made several years ago when she was involved in a project to teach English to adults in the Miraflor protected area. They were setting up homestays in order to encourage tourism in this remote area where organic shade grown coffee is the main crop.
Together we all went out and about around Esteli. One day we were having lunch in a rather splendid resort hotel with swimming pools which also happened to be opposite the entrance to the local prison. We heard sounds like gunfire – an escape? And then realised it was coconuts hitting the hotel roof as they were thrown from the tree by the workers!
At dinner at Janie’s house we played an extended game of dominoes with the children while Janie cooked. Meanwhile fruit bats flew in and out to roost as the house is open to the garden!
It was a great week but we couldn’t stay forever. On Friday Janie drove us to La Bastilla, an eco-lodge near Jinotega. More about that in the next post.